Digital Marketing Strategist & Growth Specialist
Startup Marketing Development
For Hairy As Beard Love, I successfully developed a robust marketing strategy to drive growth and establish Hairy As as the go-to brand for high-quality natural grooming products. As a startup, I developed all the underlying marketing strategies and principles, creating the foundation for their brand presence and customer acquisition approach.
Social Media Strategy Implementation
I crafted a comprehensive social media plan focused on leveraging Meta’s Instagram and Facebook platforms, with a well-defined approach for cross-utilising content on TikTok.
E-Commerce Website Strategy Development
Developed a strategic roadmap to elevate the online presence and drive growth for Hairy As, an e-commerce brand offering natural men’s grooming products. The multi-faceted approach aimed to establish the brand as an industry leader through:
SEO & Technical Optimisation
Implemented robust on-page optimisation, technical SEO, local SEO strategies, and link building efforts to improve search visibility on Shopify.
Content Marketing & Audience Engagement
Outlined audience segmentation and enhanced brand storytelling to engage the target audience.
Email Marketing Automation
Analysed and outlined strategies for automated campaigns, segmentation, and personalisation to nurture leads and customer loyalty.
Paid Advertising Campaigns
Explored Google Ads campaigns, remarketing, and explored additional paid channels to target high-intent audiences.
Data-Driven Performance Optimisation
Integrated comprehensive tracking and reporting tools to measure performance, optimise efforts, and make data-driven decisions.
Brand Development
As a result of this comprehensive marketing project, Hairy As is well-positioned for continued growth and market dominance within its industry.
Comprehensive Marketing & SEO Roadmap
As part of my foundational work for Hairy As, I developed an extensive marketing and SEO roadmap that served as the blueprint for the brand’s digital growth. This strategic documentation outlined a phased approach to establishing market presence, from initial brand awareness to customer retention. The roadmap included detailed timelines, KPI benchmarks, and resource allocation plans to ensure effective implementation across all digital channels. By mapping the customer journey and identifying key touchpoints, I created a cohesive plan that aligned SEO objectives with broader marketing goals, ensuring all efforts worked together to enhance the brand’s online presence and drive sustainable growth.
