National Mother’s Day Campaign
Comprehensive Multi-Channel Campaign
Conceptualised and executed an integrated national Mother’s Day marketing campaign that drove significant engagement across all touchpoints. Developed a cohesive brand narrative aligning Silk Laser Clinic’s brand identity with Mother’s Day through strategically aligned assets.
Campaign Components:
Strategic Advertising Collateral
- Created emotionally resonant print materials that captured authentic mother-child moments
- Designed versatile in-store displays that increased foot traffic by 23% during campaign period
- Developed targeted out-of-home advertising that extended campaign reach to key demographic areas
Engaging Video Content
- Produced website hero video campaign featuring real customer stories that generated 145K+ views
- Created 6 platform-optimised video variants delivering 38% higher engagement than benchmark
Digital Experience Optimisation
- Redesigned website landing pages resulting in 27% increase in Mother’s Day product category traffic
- Crafted a strategic email nurture sequence with an average open rate of 34% (12% above industry standard)
- Implemented personalised product recommendations that boosted conversion rate by 18%
Social Media Strategy
- Developed platform-specific content strategies across Instagram, Facebook and TikTok
- Executed real-time community management that achieved 41% response rate increase
The campaign’s integrated approach resulted in a 32% year-over-year revenue increase for the Mother’s Day period, with digital channels showing increased growth over previous year. The emotional storytelling elements established a foundation for ongoing brand narrative development and seasonal campaigns.
