As Digital Marketing Specialist at SILK Laser Clinics, I contributed to their marketing through strategic content creation and multi-platform management.

Key Achievements:

Created and deployed engaging social media content across multiple platforms, driving a 32% increase in engagement

Produced compelling visual content including treatment demonstrations and before/after imagery that generated 3.2x higher engagement than previous static posts

Developed localised content strategies for franchise partners, reducing their workload by an estimated 15 hours per month

Implemented strategic campaign planning that increased social media-driven clinic enquiries by 28%

Maintained consistent brand voice across all channels while tailoring content to specific audience segments

Achieved 42% conversion rate from social media leads to consultations


Produced a complete quarterly content suite that maintained consistent brand voice and visual identity across print collateral, website, and marketing channels, establishing content workflows that ensured quality and brand alignment throughout all materials. Managed the SILK Laser Clinics WordPress backend (silklaser.com.au), designing and deploying SEO-optimised treatment pages that improved organic search visibility while implementing technical best practices that enhanced site speed and user experience. Structured content architecture to improve conversion paths and treatment discovery, creating a seamless brand experience from awareness through conversion that contributed to increased treatment bookings and enhanced brand perception in the competitive aesthetics industry.

My work at SILK demonstrates my ability to create emotionally resonant content that connects with audiences, builds brand loyalty, and drives measurable business outcomes.

 

Product Photography

Mother’s Day Campaign